Although it is important to make your logo different, you'll want to start by looking at logos in the same industry or from companies of similar size to yours. Look at successful logos and understand what made them successful. Look at companies who constantly change their logo and ask yourself what makes them unsuccessful.
For example the Starbucks logo. This design has been pretty much the same with little changes in order to stay relevant. But ever wondered who the "Starbucks Lady" is? According to the Starbucks website, the logo dates back to 1971. "In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began."
Next, it's largely important to follow the basic principles of logo design.
- Keep it simple
- Make it memorable
- It must be enduring
- Make sure it's versatile
- Keep it appropriate
Lastly, it is necessary to understand the brand. When designing a logo, you must keep in mind a specific audience that the logo must reach. When in the researching phase try using a mood board or an idea board to write down ideas, concepts, or thoughts about the company. You also must know what your logo means. Every logo has a history or story behind it that adds meaning to it and is typically centered around the brand's ideologies.
Whether you plan to design your own or hire someone to design it, remember to keep these tips and guidelines in mind to take your logo design to the next level.
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